If your business has a physical location, then you absolutely need potential customers to see you on Google when they search your name. Period. If you are a new business trying to grow your customer base, then the following actions should be taken to get your business on Google Maps:
Create a My Business Account
My Business is the site used for adding the location to which people will be directed when they search for you on Google and/or Google Maps. Additionally, you can add your hours, your phone number, your website, and directions, and can you can update any changes as necessary. Most importantly, My Business is free and easy to use.
Verify your Google+ Page
It’s simple: make your page legitimate. The iconic checkmark has taken on a whole new meaning after Twitter introduced it to signify account authenticity. Predominantly used across the internet for the accounts of celebrities and major corporations, the check mark tells the customer that it is really your page, run by your business, and that they can trust any information on it. Depending on the type of business you run, there are several ways to verify yours; watch a brief video here about your options for verification.
Upload High Quality Photos
Whether you are a retail store or a manufacturing company, customers feel most comfortable knowing what to expect from their physical surroundings when they visit your business. Make sure to include photos of your space both internally and externally, and update your Google My Business page once a month with a new meta-tagged photo. Providing recent photos is a two-fold approach to growing business because it will help legitimize your business to both prospective customers and to Google. The more active you are on your Google accounts, the more real you are to the Google Bots!
Get Reviewed on Google+
Your customers want to get a sense of your business’ competency and overall endorsement before patronizing it. Getting reviewed isn’t easy so start by kindly asking repeat customers to review you. You can set up a points system for customers (through which they earn goods, services, or other rewards), placing a Google review as the highest point value. Reviews on Google come up right below the name of your business, giving a potential customer incentive to click on your site. Comparatively, which salon looks most legitimate? Keep in mind, both the number of reviews and the average overall review value will reflect the business’ appeal encourage traffic.
Busy running your business? We’re happy to do the legwork for you! Contact MTM, Inc. for assistance editing and updating your Google My Business account, and learn how to get to page one of Google!