by Nadyja Von Ebers
Social media is the current way of the world and holds immense power for those looking to share personal, creative, or commercial content with the widest audiences possible. While most of us are familiar with the largest and most ubiquitous social media platforms—Twitter, Facebook, Instagram—there are a multitude of auxiliary apps out there to help boost the performance of all of your favorite forms of social media. The following are just a few of our favorites here at MTM Inc.
Website, details, and pricing: www.buffer.com
With over three million users, Buffer remains one of the best content scheduling apps out there, especially for exceedingly busy, on-the-go people who don’t necessarily have time to manage their posts all day. Buffer doesn’t just post content for you at a schedule you set, it helps determine the best possible times of day to share your tweets, blogs, status updates, photos, etc. in order to reach and expand followers most effectively. Buffer keeps track of analytics through a user-friendly dashboard to help you get your best content seen. The app currently supports Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram.
Website, details, and pricing: www.meetedgar.com
Like Buffer, Meet Edgar is one of the most effective apps for sharing your content optimally. The amazing thing about Meet Edgar, though, is that it recycles older content based on analytics in order to make sure all of your content gets viewed. You see, as awesome as your content may be, it has a very short half-life. Your tweet for example, according to Wiselytics, has a half-life one billion times shorter than that of Carbon-14’s! A tweet also has a half-life of about four times shorter than a Facebook post, and a blog post has the longevity of maybe ten days. What this means is that if you want all of your content seen, it needs to be viewed consistently for nearly a month after posting it. Thus, Meet Edgar creates a schedule to post and link back to both new and old content based on traffic patterns, themes, post categories, etc.
Website, details, and pricing: www.unum.la
Unum is the ultimate app for curating your Instagram feed into a perfect representation of your aesthetic or brand. According to their website Unum “save[s] you time by allowing you to do all of your editing, writing, rearranging, and drafting without the hassle of switching between different apps.” So not only do you get to conveniently tailor your feed in one place, you get to see a preview of what it will look like visually once published. This allows you to avoid repetitive content while cultivating a consistent brand.
Website, details, and pricing: www.facetuneapp.com
Everyone knows that an over-edited portrait or selfie reeks of inauthenticity and can quickly diminish the credibility of your brand. That said, you still want your portraits to look as clean and polished as possible, especially if you’re marketing the appeal of beauty and glamour as related to products, services, or lifestyles. Facetune2 specializes in subtle portrait retouching so you can create perfect lighting or remove a zit without airbrushing an entire face into a cartoon-like image.
Website, details, and pricing: Download Hyperlapse
Hyperlapse is hands down the best app for capturing time-lapse videos. Hyperlapse uses stabilization techniques to shoot video so polished it looks as if it is shot on state of the art professional equipment. So whether you want to showcase the process of a makeover, a sunset, a recipe procedure, etc., Hyperlapse offers the ability to do so efficiently and beautifully.
Website, details, and pricing: Download Snapseed
Google’s Snapseed offers a selection of photo editing tools that far exceed those built in to Instagram and Facebook but that remain totally user-friendly. With features like double exposure, portrait pose shift, and High Dynamic Range (HDR) processing you can fine-tune your photos to a professional caliber for posting on any social media platform. The best part is that it’s totally free.
No Crop and Square
Website, details, and pricing: Download No Crop and Square
Even with Instragram’s own updates allowing for landscape-style photos to be cropped less tightly, sometimes important details of well-composed photos are lost to Instagram’s cropping restrictions anyway. It may be particularly important for you to showcase an entire shot for creative or marketing purposes, which is where No Crop and Square comes in handy. Additionally, No Crop and Square offers a multitude of backgrounds and filters to customize your photos precisely.
Whatever your greater purpose on social media may be, let MTM Inc. partner with you to optimize all of your platforms to get your presence out there.